Postpartum recovery isn’t just about “pushing through”—and Maia Mum is here to make sure you don’t have to. Founded by Elissia in 2020 after her own tough recovery, this Kiwi-owned brand was created to give new mums the real support they deserve.

From nipple relief and C-section care to peri bottles, padsicles, and maternity underwear, every Maia Mum product is trialled and tested by real mums across New Zealand. And with awards and rave reviews backing them up, you know you’re in good hands. Because after everything your body’s been through, you deserve more than just a pat on the back—you deserve real care.