Black Friday 2025 starts Friday, November 28, with the biggest kids deals of the year across New Zealand. From toys and LEGO to children’s clothing and baby essentials, we’ve found every discount worth shopping.
Black Friday 2025 is here, and New Zealand parents are in for a treat! This year’s Black Friday kids deals offer incredible savings on everything from toys and games to children’s clothing and baby essentials. Whether you’re Christmas shopping early or treating your little ones, we’ve found the absolute best Black Friday deals for kids across New Zealand.
Read more: nook NZ’s Guide to Stocking Stuffers for Kids 2025
When is Black Friday 2025 in New Zealand?
Black Friday 2025: Friday, November 28
Cyber Monday 2025: Monday, December 1
Many NZ retailers are already launching early Black Friday sales, with exclusive preview deals for newsletter subscribers and loyalty members starting mid-November.
Our pick of Black Friday kids deals NZ:
Games, books and toys:
Tonies: Save up to $66.90 on a Toniebox 2 Bundles, as well as up to 60% off selected Tonies and a free “My First Tonies” set with the purchase of a Toniebox 2 starter set.
No Nasties: Up to 50% off selected mystery boxes
99 Bikes: Up to 50% off kids’ bikes.
Springfree: Up to $1000 off Springfree Trampolines
gobaplay: Up to $250 off backyard play equipment
Hape Toys: Discounts on heaps of toys
Kmart: Offers online and in the Kmart App from 8amon Thursday 20 November and shop from 8am on Thursday, 27 November.
IZIMINI: Up to 30% off sitewide for orders of $290
Bear & Moo: A full month of “November Madness” deals, including free shipping
Nibble & Rest: Up to 60% off + a free gift for orders over $120
Topsy Turvy: Up to 30% off site-wide
Cub & Fox: Up to 40% off all magic canvas sets and bundles
Smiggle: 30% Off 350+ Best Gifts
LEGO: Black Friday deal launches Friday, 28 November
Little Nation: Site-wide sale on a huge selection of brands
The Kids Dept: Sitewide deals include up to 50% off dolls, wooden toys, stroller bundles, clothing and more. Running through to 23 November.
Little Gatherer: Up to 50% off all brands. Launches 18th November
Clothing and homeware
Jamie Kay: Black Friday deal drops 24th November at 10am.
Mountain Warehouse: Up to 50% off kids’ clothing
Postie: New deals added weekly, plenty of items currently up to 33% off.
Farmers: Black Friday returns with massive savings across Home, Fashion, Beauty, Toys, Appliances on 28 November.
The Warehouse: Club members bag early access from the 18th of November with new weekly deal drops happening through to December 2.
Mocka: Up to 50% off selected styles sitewide
Cotton On Kids: 30% off sitewide
Mori: Up to 60% off storewide
Baby essentials
Baby Bunting: Big savings on plenty of baby gear and accessories.
The Sleep Store: Up to 70% off store-wide
Zazi: Site-wide sale starts 20th November
Moose New Zealand: Seconds, samples and end-of-line sale from $5
Edwards & Co: Up to 60% off website-wide until 2 December.
Local Christchurch Black Friday Kids Deals
Baby Sensory Christchurch: Discounted Term 4 classes when you book before 11.59pm on November 24 (limited spaces)
For You: Black Friday Beauty & Wellness Deals for Parents
Because let’s be honest – while you’re shopping for the kids, you deserve a little something too! Here are the best Black Friday beauty, wellness, and self-care deals for busy New Zealand parents.
Beauty & Skincare
M·A·C Cosmetics
- Black Friday sale: Monday, November 24 – Sunday, December 1 (8 days!)
- Iconic lipsticks, foundation, and pro-level makeup
- Limited-edition kits and gift sets
the breakout hack: Score 40% off sitewide at tbhskincare.com, plus enjoy free gifts – spend $80 for a limited-edition cosmetic bag, $120 for free pimple patches, and $160 for a full-sized rebound one-night stand mask.
Bouf: Take 30% off all Bouf hair products sitewide at bouf.com and up to 30% off accessories, and get a FREE limited-edition ‘Hold My Hair’ Claw Clip with orders over $90 while stocks last.
Glasshouse Fragrances
- Free Winter Wonderland 760g candle (valued at $119) with orders over $250
- Premium home fragrances and candles
Hair Tools & Styling
ghd is running multiple deal waves throughout November and early December. Here’s the complete schedule:
Thurs 6 Nov, 9:00 PM – Mon 10 Nov, 10:30 PM
- 25% off Max stylers & Wave tripper barrel wavers
- FREE paddle brush (worth NZ $62)
Mon 10 Nov, 11:00 PM – Thurs 13 Nov, 10:30 PM
- 25% off Gold stylers
- FREE paddle brush (worth NZ $62)
Thurs 13 Nov, 11:00 PM – Mon 17 Nov, 10:30 PM
- 25% off Hot Brushes
- 25% off Bundles
- FREE paddle brush (worth NZ $62)
Mon 17 Nov, 11:00 PM – Thurs 20 Nov, 10:30 PM
- 30% off Wet to Dry stylers
- FREE paddle brush (worth NZ $62)
Thurs 20 Nov, 11:00 PM – Mon 24 Nov, 12:30 AM
- Up to 30% off Chronos Family
- 30% off Chronos
- 25% off Chronos Max
- 20% off Chronos Curve
- FREE paddle brush (worth NZ $62)
Mon 24 Nov, 1:00 AM – Thurs 27 Nov, 12:30 AM
- 30% off Platinum+ & Helios
- FREE Sleek Talker (worth NZ $75)
Thurs 27 Nov, 1:00 AM – Tues 2 Dec, 12:30 AM
- 25% off Christmas Collection
- FREE Sleek Talker (worth NZ $75)
Last Chance Sale: Tues 2 Dec, 1:00 AM – Thurs 4 Dec, 9:00 PM
- Up to 30% off Stylers & Wet to Dry
- 30% off Platinum+, Max, Gold
- 25% off Chronos Max
- 20% off Original & Mini
- FREE Sleek Talker (worth NZ $75)
ECOVACS Black Friday Deals
Make cleaning effortless this summer with ECOVACS’ range of robotic vacuums and window cleaners. Highlights include the DEEBOT T50 MAX PRO OMNI ($1,399, 30% off), DEEBOT T50 PRO OMNI ($1,199, 33% off), DEEBOT X8 PRO OMNI ($1,799, 40% off), and the DEEBOT N20 PRO PLUS ($699, 30% off). Many feature self-washing mops, anti-tangle tech, and smart navigation to keep homes spotless with minimal effort.
Available at Harvey Norman, PB Tech, JB Hi-Fi, and Noel Leeming until December 3. Perfect for busy parents looking to save time and energy this Black Friday.
Black Friday Shopping Tips for Parents
1. Sign Up for Early Access
Many NZ retailers offer exclusive early Black Friday deals to newsletter subscribers. Sign up now to Kmart, The Warehouse, and your favourite kids stores.
2. Compare Prices
Use PriceSpy NZ or price comparison tools to ensure you’re getting genuine Black Friday discounts.
3. Shop Online Early
Popular kids items sell out fast. The best Black Friday toy deals often disappear within hours.
4. Check Return Policies
Buying Christmas gifts? Verify return deadlines extend past Christmas Day.
5. Set a Budget
Black Friday deals can be tempting. Set a spending limit before you start shopping.
6. Use Cashback Apps
Stack your savings with Shopback, CashRewards, or Airpoints Dollars.
Christmas Shopping: Black Friday vs Boxing Day
Should you wait for Boxing Day sales? Here’s the truth: Black Friday typically offers better deals on toys and kids items than Boxing Day in New Zealand. Retailers want to clear stock before Christmas, making Black Friday ideal for:
- Popular toy brands (LEGO, Barbie, Hot Wheels)
- Kids clothing for summer
- Baby gear and nursery furniture
- Educational toys
- Outdoor play equipment
Boxing Day is better for: Seasonal clearance, Christmas items, and random stock clearance.
Black Friday Kids Deals NZ: FAQs
When does Black Friday start in New Zealand 2025?
Black Friday 2025 is Friday, November 28. Many stores launch preview sales from November 20.
Are Black Friday toy deals genuine in NZ?
Yes! Major retailers like Kmart, The Warehouse, and Toyworld offer legitimate discounts. Compare prices using PriceSpy to verify.
What’s the best day to shop Black Friday for kids items?
Thursday evening (November 27) and Friday morning (November 28) offer the best selection before popular items sell out.
Do NZ stores offer free shipping for Black Friday?
Many retailers offer free or discounted shipping during Black Friday. Check individual store promotions.
Can I return Black Friday purchases after Christmas?
Most NZ stores extend return periods during Black Friday/Christmas. Verify specific store policies before purchasing gifts.
Bookmark This Page
We’re updating this guide daily with new Black Friday kids deals as they’re announced. Bookmark this page and check back regularly for the latest NZ Black Friday offers on toys, kids clothing, and baby essentials!
Last Updated: November 17, 2025
Disclaimer: Deals, discounts, and dates are subject to change. Terms and conditions apply – see individual retailer websites for full details. Stock availability varies by location.
