This Breast Cancer Awareness Month NZ, brands across the country are turning pink to show their support. From limited edition tees to designer collabs, these collections help fund vital research and support those affected by breast cancer.
Pink October is here, and with it comes a sea of brands using their platforms to do good. It’s the time of year when pink isn’t just a colour, it’s a reminder to check in with ourselves, support others, and fund the research that saves lives.
This year, some of our favourite brands have dropped limited edition Breast Cancer Awareness collections, combining creativity, community, and purpose. From pink activewear and hair tools to designer collabs and cheeky tees, here’s what’s making waves and impact this month.
Read more: How to Do a Breast Self Exam: Complete Guide for Breast Cancer Awareness Month 2025
Shop brands doing their part for Breast Cancer Awareness NZ:
LSKD Drops Limited Edition 2025 Breast Cancer Awareness Collection
Australasian activewear brand LSKD has launched its 2025 Breast Cancer Awareness Collection, featuring 28 pink-inspired pieces that reimagine the brand’s best-loved fits with new colourways and statement patterns.
The range is more than style, it’s about community. As part of its ongoing partnership with the National Breast Cancer Foundation (NBCF), 5% of all sales will go directly toward life saving breast cancer research. Together, LSKD and its community have already raised more than $249,000 AUD for the cause.
Founder and CEO Jason Daniel says every piece is a conversation starter: “Every collection helps keep awareness alive while funding vital research.”
The collection is available from 1 October at LSKD Ponsonby, Takapuna, Mount Maunganui, and Christchurch stores, and online at lskd.co.
Tees for a Cure: Summer Edit
25 Designers. One Cause.
AUGUSTINE · BENDON · CARLSON · COMPANY OF STRANGERS · COOPER · CURATE · ELLE & RILEY · FEDERATION · HAILWOOD · KAREN WALKER · KATHRYN WILSON · KIRI NATHAN · KOWTOW · MOOCHI · NOM*D · REPERTOIRE · SHEN · STELLA + GEMMA · STORM · SUPERETTE · TRELISE COOPER · TAYLOR · TUESDAY · YVONNE BENNETTI · ZAMBESI
Step into summer with style and purpose. Tees for a Cure brings together 25 leading New Zealand designers, each creating a limited edition tee to help fund life-saving breast cancer research right here in Aotearoa.
This year’s campaign was launched in style with a pink runway event at Eden Park, where hundreds gathered to celebrate fashion with purpose and show their support for Breast Cancer Foundation NZ.
The goal is big, to sell 5000 tees, enough to help fund up to four new research projects. Every tee purchased supports Kiwi scientists working towards earlier detection, better treatments, and ultimately, a cure.
These tees make meaningful gifts that look good and do good, the perfect way to give and gift this season.
Pre order by 5 October for delivery in early November.
Pre orders placed between 6 October and 9 November will be delivered from 9 December.
Shop here.
StokedNZ “Show Us Your Tits” Collection
If there was ever a campaign that mixed heart, humour, and impact, this is it. The StokedNZ “Show Us Your Tits” Breast Cancer Collection is cheeky, powerful, and deeply personal.
Inspired by one of the founder’s best friends, diagnosed with terminal breast cancer 14 years ago and still here today, the designs were hand-drawn by breast cancer survivors and chosen by the StokedNZ community.
Every dollar from this collection makes a difference, with 100% of profits going directly to the New Zealand Breast Cancer Foundation. The goal is to raise at least $25,000 while reminding us all about the importance of self-checking and early detection.
Shop the full range now at stokednz.co.nz.
Hailwood “Love & Kisses for a Cure”
Fashion designer Adrian Hailwood has launched his Love & Kisses for a Cure campaign, a collection inspired by the women closest to him and his hope for a future where breast cancer no longer brings fear.
“Breast cancer touches the lives of so many women in Aotearoa, including those nearest and dearest to me,” says Hailwood. “This campaign is inspired by the women in my life, love and kisses, Adrian.”
All proceeds from this collaboration with Breast Cancer Cure go directly toward breast cancer research in New Zealand, helping to improve prevention, diagnosis, and treatment.
Shop the campaign now at breastcancercure.org.nz/hailwood.
Sealy x Wallace Cotton: Designer Beds for a Cause
For over a decade, Sealy has supported Breast Cancer Foundation NZ through its annual Designer Bed campaign, where stunning one of a kind Sealy Posturepedic beds are auctioned off to raise funds.
This year, Sealy has teamed up with Wallace Cotton, the beloved Kiwi lifestyle brand known for premium bed linen and homeware. The collaboration features two bespoke Sealy Posturepedic Exquisite beds, each paired with Wallace Cotton’s signature style for the ultimate sleep setup, elegant, comfortable, and perfectly pink.
Both beds will be auctioned on Trade Me from 21 to 30 October, with all proceeds donated to Breast Cancer Foundation NZ.
ghd Limited Edition Pink Collection
ghd is celebrating 21 years of supporting Breast Cancer Foundation NZ with its annual pink collection, a lineup that’s as iconic as ever.
The 2024 range includes five limited edition pink tools: the Chronos Straightener, Duet Blowdry, Glide Hot Brush, Duet Style, and Gold Straightener. For every pink tool sold, $20 is donated to BCFNZ, directly funding breast cancer research and awareness initiatives.
Available now at ghdhair.com and select salons across New Zealand.
RUBY x Griffin’s Pink Collection
Two Kiwi favourites, RUBY and Griffin’s, have teamed up for a delicious way to support Breast Cancer Foundation NZ. The RUBY x Griffin’s Pink Collection includes limited edition packs of Griffin’s Pink Peppermint Treats and Eta Uppercuts Sweet Vinaigrette & Pink Shallot chips, wrapped in specially designed RUBY packaging.
For every pack sold, 20 cents is donated to BCFNZ to fund research, education, and support for those affected by breast cancer. You can find both products at supermarkets nationwide throughout October.
The Boob Beads Are Back
The Boob Beads are small but mighty, and they’re back this Pink October. These clever little keyrings show the difference between the average size of lumps found by mammogram versus self-check, serving as a powerful reminder to know your normal and check your boobs regularly.
Available exclusively at Farmers, they make the perfect little gift for yourself or someone you love, and every purchase supports Breast Cancer Foundation NZ.
More Brands Going Pink This October
Across New Zealand, tons of brands are showing their support for Breast Cancer Awareness Month, with everything from pink ribbon products to limited edition collaborations that help fund vital research. From beauty and homeware to snacks, shoes, and accessories, every pink purchase helps make a difference.
Check out the full range of Pink Ribbon products supporting Breast Cancer Foundation NZ this October at breastcancerfoundation.org.nz.
